Jay Z Reasonable Doubt Review
Reasonable Doubt | |||
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Studio album by | |||
Released | June 25, 1996 | ||
Recorded | 1995–1996 | ||
Studio | D&D Studios, New York | ||
Genre | |||
Length | 55:32 | ||
Label | |||
Producer |
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Jay-Z chronology | |||
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Singles from Reasonable Doubt | |||
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Reasonable Doubt is the debut studio album by American rapper Jay-Z. It was released on June 25, 1996, by Roc-A-Fella Records and Priority Records. The album features production provided by DJ Premier, Ski, Knobody and Clark Kent, and also includes guest appearances from Memphis Bleek, Mary J. Blige and The Notorious B.I.G., among others. The album features mafioso rap themes and gritty lyrics about the 'hustler' lifestyle and material obsessions.
Reasonable Doubt debuted at number 23 on the US Billboard 200, on which it charted for 18 weeks. It was promoted with four singles; including 'Ain't No Nigga' and 'Can't Knock the Hustle'. Reasonable Doubt was certified platinum by the Recording Industry Association of America (RIAA) and,[1] as of 2006, has sold 1.5 million copies in the United States.[2] A critical success, it has been ranked on several publications' lists of the greatest rap albums ever, while many hip hop fans have viewed it as Jay-Z's best work.
Background[edit]
In 1989, aspiring rapper Jay-Z was recruited by mentor Jaz-O to appear on his song 'Hawaiian Sophie'.[3] He appeared on two more Jaz-O songs in the next year, but after Jaz-O was dropped from his record label, Jay-Z dealt drugs to support himself.[3] He continued to pursue a rap career and appeared on two songs from Original Flavor's 1993 album Beyond Flavor. Jay-Z then caught Big Daddy Kane's attention and toured with him; they collaborated on Kane's 1994 posse cut 'Show & Prove' along with Wu-Tang Clan's Ol' Dirty Bastard, Wu-Tang affiliate Shyheim, Sauce Money, and Scoob Lover.[3]
Despite the exposure he received from Kane, Jay-Z was still without a record deal. He began selling tapes from his car with help from friend Damon Dash.[4] The success of his street-level marketing led to a deal with Payday Records, which released his first solo single, 'In My Lifetime' and its B-side 'I Can't Get wid Dat'. In an unconventional move, Jay-Z then spurned the record contract he had long sought and left Payday Records to form his own label, Roc-A-Fella Records, with Damon Dash and Kareem 'Biggs' Burke. Jay-Z later explained that he thought he could do a better job of marketing his records on his own:
[Payday] eventually signed me to a deal, but were acting shady the whole time, like they didn't know how to work a record or something,' says Jay. 'The things that they were setting up for me I could have done myself. They had me traveling places to do instores, and my product wasn't even available in the store. We shot one video, but when the time came for me to do the video for the second single, I had to be cut out. They gave me the money and I started my own company. There was a little arguing back and forth, but our conflict finally got resolved. The bottom line was they wasn't doing their job, so I had to get out of there.[4]
Jay-Z rented a small, cheap office for Roc-A-Fella Records on John Street in one of the 'dreariest parts of the busiest city in the world'.[4] Jay-Z and his compatriots thought of their low-rent headquarters as a 'starting point' that would eventually lead them to Manhattan.[4] In 1995 and early 1996, Jay-Z appeared on records by Big L and Mic Geronimo, further raising his profile. At this point, he was still considered an 'underground'[5] rapper with a 'new jack' style.[6]
Recording[edit]
Reasonable Doubt was recorded at D&D Studios and mixed at Platinum Island, however, its beats were formed elsewhere. 'Can't Knock the Hustle' was produced by Knobody at his mother's home in 1994, while the vocals were recorded on tour at a studio in Tampa Florida named Progressive Music with Mary J Blige. Ski produced 'Feelin' It' and 'Politics as Usual' while recording with Camp Lo.[7] The recording sessions were often competitive; Ski and Clark Kent created similar beats for 'Politics as Usual', but Ski submitted his to Jay-Z first causing his to appear on the album.[7] 'Brooklyn's Finest' was a competitive, though friendly battle between Jay-Z and The Notorious B.I.G. in which Jay-Z tried proving that he is of Biggie's caliber, while Biggie tried brushing his rhymes off as insignificant.[7] Although the rappers had already met on the set for the 'Dead Presidents' music video, they discovered that neither wrote down their rhymes while recording.[7] The recording of 'Brooklyn's Finest' spanned two months and moved from D&D Studios to Giant Studios where the Clark Kent-sung chorus was recorded.[7]
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Music and lyrics[edit]
Reasonable Doubt has Mafioso rap themes.[8] David Drake from Stylus Magazine said the lyrics were characterized by 'gritty realism'.[9]Dream Hampton believed that although rappers had alluded to hustling before, Jay-Z 'talks about what it can do to a person's inner peace, and what it can do to their mind'.[3] Jay-Z later said, 'the studio was like a psychiatrist's couch for me' while recording Reasonable Doubt.[10]AllMusic's Steve Huey described him as 'a street hustler from the projects who rapped about what he knew—and he was very, very good at it..detailing his experiences on the streets with disarming honesty'.[11] Huey summarizes the album's subject matter saying:
He's cocky bordering on arrogant, but playful and witty, and exudes an effortless, unaffected cool throughout. And even if he's rapping about rising to the top instead of being there, his material obsessions are already apparent [..] the album's defining cut might [..] be the brief '22 Two's,' which not only demonstrates Jay-Z's extraordinary talent as a pure freestyle rapper, but also preaches a subtle message through its club hostess: Bad behavior gets in the way of making money. Perhaps that's why Jay-Z waxes reflective, not enthusiastic, about the darker side of the streets.[11]
AllMusic's Jason Birchmeier writes that the album's production exhibits characteristics of 'the pre-gangsta era, a foregone era when samples fueled the beats and turntablism supplied the hooks', which 'sets Reasonable Doubt apart from Jay-Z's later work'.[12] 'Can't Knock the Hustle' features a smooth beat.[13] 'Politics as Usual' has an R&B sound and a sample of 'Hurry Up This Way Again' by The Stylistics.[13] 'Dead Presidents' samples Nas' voice from 'The World Is Yours' in its chorus.[14] According to IGN's Spence D., 'Ski brings back the stripped down piano fill style lending the track a late night jazz vibe' on 'Feelin' It', and '22 Two's' has a 'mournful jazz inclined groove' that prominently features string instruments.[13] 'Coming of Age' contains a Clark Kent-produced beat that samples the melody and drums from 'Inside You' by Eddie Henderson.[13]
Release and promotion[edit]
Reasonable Doubt was released by Roc-A-Fella on June 25, 1996, through a distribution deal with Priority Records.[8] It was not an immediate success, reaching a peak position of 23 on the Billboard 200 chart while selling 420,000 copies in its first year of release.[8]It spent 18 weeks on the chart, and 55 weeks on the Top R&B/Hip-Hop Albums, on which it reached number 3.[15] the album was promoted with the release of four singles, none of which reached the Top 40; 'Ain't No Nigga' was the highest charting single at number 50, 'Can't Knock the Hustle' and 'Feelin' It' did not peak higher than 70, and 'Dead Presidents' did not chart altogether.[16] The LP sold 43,000 copies in its first week[17].
On February 7, 2002, Reasonable Doubt was certified Platinum by the Recording Industry Association of America (RIAA), for shipments of a million copies in the US.[1] It remains the lowest charting album of Jay-Z's career.[18] According to Respect magazine, it had sold 1.5 million copies in the United States by 2006.[19]
Reception and legacy[edit]
Professional ratings | |
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Review scores | |
Source | Rating |
AllMusic | [20] |
Encyclopedia of Popular Music | [21] |
Entertainment Weekly | B+[22] |
IGN | 7.8/10[23] |
Los Angeles Daily News | [24] |
MSN Music (Consumer Guide) | A−[25] |
Pitchfork | 9.4/10[26] |
The Rolling Stone Album Guide | [27] |
The Source | 4/5[28] |
XXL | 5/5[29] |
Reasonable Doubt has been acclaimed by music critics.[16] According to Pitchfork's Ryan Schreiber, it has often been 'considered one of hip-hop's landmark albums'.[30] while Birchmeier said it was viewed like Nas' Illmatic (1994) as a classic hip hop album by a young rapper about their street and criminal experiences.[11]Reasonable Doubt helped transfigure gangsta rap into Mafioso rap, popularizing the subgenre and the imagery of high class, expensive lifestyles and tastes in hip hop, including drinking Cristal, driving Lexus automobiles, and living out the plots of films such as Scarface and Carlito's Way.[31] In the opinion of Miles Marshall Lewis, Reasonable Doubt was a 'seminal' work that 'shocked the world .. a personal touchstone for fans then Jay's own age who were getting their own hustles on—hip hop's young, gifted, and black'.[32] Jay-Z said that recreating Reasonable Doubt would be challenging, as he was living a different lifestyle with a completely different state of mind when he wrote the album.[5][14][30]
Reasonable Doubt has also often been considered by many fans to be Jay-Z's best record.[33] He himself deemed it his best.[34] According to Birchmeier, it differed from his subsequent albums by lacking 'pop-crossover' songs and hits.[33] Shaheem Reid of MTV explained, 'Reasonable Doubt might not have the radio hits or club bangers of many of his other albums, but it may be Jay at his most lyrical—and certainly at his most honest, according to him'.[5] Huey said the lyrical appeal lied within Jay-Z's 'effortless, unaffected cool' flow, 'disarming honesty', and knack for 'writing some of the most acrobatic rhymes heard in quite some time'. According to Huey, this 'helped Reasonable Doubt rank as one of the finest albums of New York's hip-hop renaissance of the '90s'.[11] Birchmeier, on the other hand, believed the superior quality of producers was more responsible for the album's reputation as a classic more so than Jay-Z.[12] In a retrospective review for MSN Music, Robert Christgau said the album was 'designed for the hip-hop cognoscenti and street aesthetes who still swear he never topped it,' finding it 'richer than any outsider could have known, and benefiting from everything we've since learned about the minor crack baron who put his money where his mouth was. You can hear him marshalling a discipline known to few rappers and many crack barons, and that asceticism undercuts the intrinsic delight of his rhymes'.[25]
Reasonable Doubt was named one of the greatest hip hop albums of all time by The Source in 1998,[35]Vibe, who ranked it seventh on their 2002 list,[36]MTV.com, who ranked it sixth on their 2005 list,[37] and About.com's Henry Adaso; Adaso ranked it as the 14th greatest hip hop album,[38] the second best rap record of 1996,[39] and the fifth most 'essential' hip hop album ever.[40]Blender included Reasonable Doubt on the magazine's 2003 list of '500 CDs You Must Own Before You Die'.[41] That same year, Rolling Stone ranked it number 248 on their list of the 500 Greatest Albums of All Time.[10] The magazine also named it the 17th best album of the 1990s.[42] It was included in Vibe's '51 Albums Representing a Generation, a Sound and a Movement' (2004),[41] and Hip Hop Connection's 'The 100 Greatest Rap Albums 1995–2005'.[41]
In 2006, Jay-Z performed the songs from Reasonable Doubt at the Radio City Music Hall to celebrate its tenth anniversary. The concert's band included The Roots' drummer Questlove, the Illadelphonics, a 50-piece orchestra dubbed The Hustla's Symphony and Just Blaze, the performance's disc jockey.[5] On 'Can't Knock the Hustle', Beyoncé replaced Mary J. Blige, who was preparing for her Breakthrough Tour at the time.[5] Jay-Z rapped The Notorious B.I.G.'s verses on 'Brooklyn's Finest', and Jaz-O's verse was left out of 'Bring It On'.[5] Jay-Z added a verse to '22 Two's' in which he says variations of the words 'for/four' 44 times over the beat of 'Can I Kick It?' by A Tribe Called Quest.[5] Other alterations include Jay-Z changing a lyrical mention of Cristal to Dom Pérignon and Jay-Z's band 'spruc[ing] up tracks like 'Regrets' to add more energy'.[5] Celebrities such as Alicia Keys, Young Jeezy, Jadakiss, Chris Tucker, LeBron James and Carmelo Anthony attended the concert.[5] 3,000 tickets were put on sale; all were sold within two minutes according to Roc-A-Fella Records' website.[43]
Track listing[edit]
No. | Title | Writer(s) | Producer | Length |
---|---|---|---|---|
1. | 'Can't Knock the Hustle' (featuring Mary J. Blige) | 5:17 | ||
2. | 'Politics as Usual' |
| Ski | 3:41 |
3. | 'Brooklyn's Finest' (featuring The Notorious B.I.G.) |
| 4:36 | |
4. | 'Dead Presidents II' |
| Ski | 4:27 |
5. | 'Feelin' It' (featuring Mecca) | Ski | 3:48 | |
6. | 'D'Evils' |
| DJ Premier | 3:31 |
7. | '22 Two's' | Ski | 3:29 | |
8. | 'Can I Live' |
| DJ Irv | 4:10 |
9. | 'Ain't No Nigga' (featuring Foxy Brown) |
| Big Jaz | 4:03 |
10. | 'Friend or Foe' | DJ Premier | 1:49 | |
11. | 'Coming of Age' (featuring Memphis Bleek) |
| Clark Kent | 3:59 |
12. | 'Cashmere Thoughts' |
| Clark Kent | 2:56 |
13. | 'Bring It On' (featuring Big Jaz and Sauce Money) | DJ Premier | 5:01 | |
14. | 'Regrets' |
| Peter Panic | 4:34 |
Total length: | 55:32 |
Limited edition and digital bonus track | ||||
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No. | Title | Writer(s) | Producer(s) | Length |
15. | 'Can't Knock the Hustle' (Fool's Paradise remix with Meli'sa Morgan) | DJ Irv | 4:43 |
Remaster bonus track | ||||
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No. | Title | Writer(s) | Producer(s) | Length |
15. | 'Can I Live II' (featuring Memphis Bleek) |
| K-Rob | 3:57 |
Notes
- ^[a] signifies a co-producer.
- 'Can't Knock the Hustle' features uncredited vocals by Pain in Da Ass.
- 'Brooklyn's Finest' features uncredited vocals by Pain in Da Ass and DJ Clark Kent.
- '22 Two's' features uncredited vocals by Mary Davis.
- 'Ain't No Nigga' features uncredited vocals by Khadijah Bass and Big Jaz.
Sample credits
- 'Can't Knock the Hustle' contains samples of 'Much Too Much' by Marcus Miller, 'I Know You Got Soul' by Eric B. & Rakim and interpolations of 'Fool's Paradise' by Meli'sa Morgan, and dialogue from the film Scarface.
- 'Politics as Usual' contains a sample of 'Hurry Up This Way Again' by The Stylistics.
- 'Brooklyn's Finest' contains samples of 'Ecstasy' by The Ohio Players, 'Brooklyn Zoo' by Ol' Dirty Bastard and interpolates dialogue from the film Carlito's Way.
- 'Dead Presidents II' contains samples of 'A Garden of Peace' by Lonnie Liston Smith, 'The World Is Yours (Tip Mix)' by Nas.,[14] and 'Oh My God (Remix)' by A Tribe Called Quest.
- 'Feelin' It' contains a sample of 'Pastures' by Ahmad Jamal.
- 'D'Evils' contains samples of 'Go Back Home' by Allen Toussaint, 'I Shot Ya (Remix)' by LL Cool J and 'Murder Was the Case' by Snoop Dogg.
- '22 Two's' contains an interpolation of 'Can I Kick It?' by A Tribe Called Quest.
- 'Can I Live' contains a sample of 'The Look of Love' by Isaac Hayes.
- 'Ain't No Nigga' contains a sample of 'Seven Minutes of Funk' by The Whole Darn Family and an interpolation of 'Ain't No Woman (Like the One I Got)' by The Four Tops.
- 'Friend or Foe' contains a sample of 'Hey What's That You Say' by Brother to Brother.
- 'Coming of Age' contains a sample of 'Inside You' by Eddie Henderson.
- 'Cashmere Thoughts' contains a sample of 'Save Their Souls' by Bohannon.
- 'Bring It On' contains a sample of '1, 2 Pass It' by D&D All-Stars.
- 'Regrets' contains a sample of 'It's So Easy Loving You' by Earl Klugh and Hubert Laws.
- 'Can I Live II' contains a sample of 'Mother's Day' by 24 Carat Black.
Personnel[edit]
- Jay-Z – performer, executive producer
- Damon Dash – producer, executive producer
- Kareem 'Biggs' Burke – executive producer
- Big Jaz – producer, performer, mixing
- Memphis Bleek – performer
- Notorious B.I.G. – performer
- Sauce Money – performer
- Mary J. Blige – vocals
- Foxy Brown – performer
- Mecca – vocals
- Ski – producer, mixing
- DJ Premier – producer, mixing
- Clark Kent – producer, mixing
- DJ Irv – producer, mixing
- Sean Cane – producer
- Dahoud – producer
- DJ Peter Panic – producer, mixing
- Kenny Ortíz – engineer, mixing
- Joe Quinde – engineer, mixing
- Eddie S. – engineer, mixing
- Carlos Bess – mixing
- Adrien Vargas – art direction, design
- Cey Adams – artwork
- Jonathan Mannion – photography
Charts[edit]
Chart (1997) | Peak position |
---|---|
US Billboard 200[44] | 23 |
US Top R&B/Hip-Hop Albums (Billboard)[45] | 3 |
Certifications[edit]
Region | Certification | Certified units/Sales |
---|---|---|
United Kingdom (BPI)[46] | Silver | 60,000^ |
United States (RIAA)[47] | Platinum | 1,000,000^ |
*sales figures based on certification alone |
See also[edit]
References[edit]
- ^ ab'RIAA Platinum and Gold Searchable Database'. Recording Industry Association of America. Archived from the original on January 2, 2016. Retrieved July 22, 2007.
- ^Trust, Gary (2009-08-07). 'Ask Billboard: Steve Vai, Jay Z, Radiohead'. Billboard. Retrieved 2009-08-08.
- ^ abcd'Driven: About the Episode'. VH1. Retrieved July 19, 2007.
- ^ abcdHunter, Asondra. 'Rockin' On A Roc-A-Fella at Yahoo! Music'. Music.Yahoo.com. Archived from the original on June 9, 2007. Retrieved April 5, 2012.CS1 maint: Unfit url (link)
- ^ abcdefghiReid, Shaheem. 'Jay-Z Rolls Out Classics, Big Surprises At Reasonable Doubt 10th Anniversary Show'. VH1. Retrieved July 21, 2007.
- ^Juon, Steve (2001-12-12). 'Reasonable Doubt Review'. RapReviews.com. Retrieved 2007-06-22.
- ^ abcde'The Making of Reasonable Doubt Told U So'. XXL Magazine. 2006-06-23. Retrieved 2007-06-20.
- ^ abc'Jay-Z's Reasonable Doubt By the Numbers'. XXL. Harris Publications. June 25, 2011. Retrieved 2012-06-16.
- ^Drake, David (2004-04-28). 'RBG (Revolutionary But Gangsta) Review'. Stylus Magazine. Retrieved 2007-06-24.
- ^ ab'500 Greatest Albums of All Time: #248 (Reasonable Doubt)'. Rolling Stone. 2003-11-01. Archived from the original on 2007-07-07. Retrieved 2007-06-21.
- ^ abcdHuey, Steve. 'Reasonable Doubt Review'. Allmusic. Retrieved July 20, 2007.
- ^ abBirchmeier, Jason. 'Reasonable Doubt (Clean) Review'. Allmusic. Retrieved July 21, 2007.
- ^ abcdSpence D. (2003-11-10). 'Reasonable Doubt Review'. IGN.com. Archived from the original on 2011-05-27. Retrieved 2007-06-25.
- ^ abcHatfield, Quinton (2007-01-07). 'Roc-A-Biz: Ski Beatz'. HNNLive.com. Archived from the original on 2007-01-11. Retrieved 2007-06-23.
- ^'Reasonable Doubt – Jay-Z'. Billboard. Prometheus Global Media. Retrieved 2012-06-16.
- ^ abAhmed, Insanul (September 12, 2011). 'End of Discussion: Why Jay-Z's 'The Blueprint' Is Better Than 'Reasonable Doubt''. Complex. Retrieved September 19, 2018.
- ^'Dead Presidents:Ranking Jay Z 1st week album sales'. Retrieved February 15, 2019.
- ^'Jay-Z: Billboard Albums'. Allmusic. Retrieved July 22, 2007.
- ^Gaudinier, Stephanie (June 25, 2016). ''Reasonable Doubt': Where Are They Now'. Respect. Retrieved September 19, 2018.
- ^Huey, Steve. 'Reasonable Doubt – Jay-Z'. AllMusic. Retrieved September 6, 2009.
- ^Larkin, Colin (2011). 'Jay-Z'. The Encyclopedia of Popular Music (5th ed.). Omnibus Press. ISBN0-85712-595-8.
- ^Ehrlich, Dimitri (August 2, 1996). 'Reasonable Doubt'. Entertainment Weekly. New York. Retrieved September 6, 2009.
- ^D., Spence. Review: Reasonable DoubtArchived 2011-05-27 at the Wayback Machine. IGN. Retrieved on 2009-09-06.
- ^Pendleton, Tonya (July 26, 1996). 'Jay-Z/Reasonable Doubt'. Los Angeles Daily News. Retrieved September 6, 2009.
- ^ abChristgau, Robert (September 9, 2011). 'Jay-Z'. MSN Music. Retrieved September 15, 2011.
- ^Greene, Jayson (May 14, 2017). 'Jay-Z: Reasonable Doubt'. Pitchfork. Retrieved May 14, 2017.
- ^Caramanica, Jon (2004). 'Jay-Z'. In Brackett, Nathan; Hoard, Christian (eds.). The New Rolling Stone Album Guide (4th ed.). Simon & Schuster. pp. 424–25. ISBN0-7432-0169-8.
- ^Braxton, Charlie (August 1996). 'Jay-Z: Reasonable Doubt'. The Source. New York (83): 95.
- ^'Jay-Z: Reasonable Doubt'. XXL. New York. December 2007.
- ^ ab'The Black Album Review'. Pitchfork. 2003-11-17. Archived from the original on 2007-05-28. Retrieved 2007-06-23.
- ^'Hip-hop Generations: Defining Albums – A&E'. The Clarion. 2007-04-11. Archived from the original on 2007-10-11. Retrieved 2007-06-23.
- ^Lewis, Miles (2006-11-27). 'Hova's Slight Return'. The Village Voice. Retrieved 2008-02-09.
- ^ abBirchmeier, Jason. 'Jay-Z Biography'. Allmusic. Retrieved July 22, 2007.
- ^Life+Times. 'The Scoreboard – Life+Times'.
- ^'100 Best Rap Albums'. The Source. January 1998. Retrieved 2007-06-21.
- ^Vibe: 109. June 2002.CS1 maint: Untitled periodical (link)
- ^Columnist. MTV's Greatest Hip-Hop Albums of All TimeArchived March 2, 2010, at the Wayback Machine. mtv.com. Retrieved on 2010-03-04.
- ^Adaso, Henry. About.com's 100 Greatest Hip-Hop Albums. About.com. Retrieved on 2010-03-04.
- ^Adaso, Henry. About.com's 90 Best Rap Albums of the 90s. About.com Retrieved on 2010-03-04.
- ^Adaso, Henry. 10 Essential Hip-Hop Albums. About.com. Retrieved 2010-09-02.
- ^ abc'Acclaimed Music: Jay-Z'. Acclaimed Music. Retrieved July 21, 2007.
- ^100 Best Albums of the Nineties. Rolling Stone. Retrieved 2012-03-06.
- ^Humphreys, Quanah (2006-06-13). 'Jay-Z to Play Reasonable Doubt Anniversary Gig'. Pitchfork. Archived from the original on March 8, 2008. Retrieved 2007-06-22.
- ^'Jay-Z Chart History (Billboard 200)'. Billboard. Retrieved June 26, 2017.
- ^'Jay-Z Chart History (Top R&B/Hip-Hop Albums)'. Billboard. Retrieved June 26, 2017.
- ^'British album certifications – JAY Z – Reasonable Doubt'. British Phonographic Industry.Select albums in the Format field.Select Silver in the Certification field.Type Reasonable Doubt in the 'Search BPI Awards' field and then press Enter.
- ^'American album certifications – JAY Z – Reasonable Doubt'. Recording Industry Association of America.If necessary, click Advanced, then click Format, then select Album, then click SEARCH.
External links[edit]
- Reasonable Doubt at Discogs
- The Making of Reasonable Doubt — XXL
- Jay-Z Marks Anniversary of Debut Album at Radio City Music Hall — The New York Times
A new pop-up shop and exhibition celebrating the 20th anniversary of Jay Z’s debut Reasonable Doubt will open in New York City October 20th through the 23rd, Pitchfork reports.
The Roc96 exhibition will be held at 347 West Broadway in Manhattan and explore Jay Z‘s early sessions with DJ Premier at D&D Studios, where Reasonable Doubt was recorded (Premo ultimately produced three album tracks “D’Evils,” “Ain’t No Nigga” and “Bring It On”). D&D owner Douglas Grama will create a replica of the Studio B Control Room, complete with original equipment.
Tickets for the new pop-up shop, with either $50 or $100 store credit, are available on the Roc96 website. Through a collaboration with Fancy, new Reasonable Doubt merchandise is also available including t-shirts, turntables, a “Can’t Knock the Hustle” duffle bag and wooden headphones emblazoned with the LP’s 20th anniversary logo.
The new pop-up is being helmed by Roc-A-Fella Records co-founder Kareem “Biggs” Burke, who hosted a similar event in Los Angeles this June, building a replica of Jay Z’s Brooklyn apartment at the time he recorded Reasonable Doubt.